The Natuzzi event

We are fascinated by fairs: a thousand faces to scrutinize, handshakes, innovations and curiosities to be discovered.

It is precisely on the occasion of fairs that we really put ourselves to the test, trying to leave both savory and visual memories, interpreting a brand or product, and transforming it into a true and proper experience. During the last edition of the Furniture Fair in Milan, Natuzzi, the most renowned Italian lifestyle brand worldwide, chose Bibendum to call up its own fundamental values: Italianity, artisanality and attention to the environment, in a special gastronomic experience for 1,450 guests in just 4 days. In conformity with the concept of eco-sustainability, we opted for the use of strictly designed recyclable plates and glasses. 

For our gastronomic offer, we followed the principles of healthiness, harmony and Italianity, offering among the drinks two different types of blended drinks every day, choosing as ingredients apples, ginger, lime, celery, passion fruit, oranges, carrots, sweet potatoes, mangoes and lemons. In the perspective of celebrating the company’s Puglia origins and exalting the flavors and products from the South, we served walnuts, hazelnuts, caramelized almonds, sweet paprika, Cerignola olives marinated in citrus fruits, big taralli biscuits made of grano arso wheat from Puglia, red beet chips, carrots, turnips and lastly, smoked Sicilian almonds.

It was a smart experience in its form to lighten the contour of intense, weekly business stress of the “furniture fairs” which were also meaningful in contents as in the vital message the company wanted to transmit…it was a great satisfaction for all our staff!


The Natuzzi event